I had the distinct pleasure of being a part of RTD during the T-REX years and before FasTracks came online.  RTD was a different agency back then, an agency struggling through TOD (for those that don’t know TOD stands for Transit Oriented Development).  We worked terribly hard to expand the recognition of TOD in the Denver metro area both with the private sector and public sector.  I had some wonderful opportunities to meet and talk to nearly every municipal jurisdiction within the District and learn about their excitement (or in some cases – lack thereof) for TOD and what it meant for their area.  I also had a unique opportunity to meet many of the more experienced and capable development companies in town and explore what TOD meant to them.  Finally, I had the amazing chance to walk every planned station in FasTracks (meaning I drove to each planned station area and got out and walked around), not too many people have been able to do this from a TOD perspective.  Combined with my TOD consultant work both inside and outside the state of Colorado, I consequently have developed somewhat of a unique perspective about TOD feasibility.  I continue to enjoy assisting clients in this regard.

WEST CORRIDOR

RTD’s highly anticipated West Corridor will introduce rail service to West Denver, Lakewood and Jefferson County.  The corridor opens opportunity for employees to access downtown and the Denver Tech Center much easier.  It is a critical element of the future of movement fluidity between jobs and homes for the metro area.  In addition, the corridor is anticipated to bring private investment to parts of the metro area that in many ways have not shared in the economic upside of currently rail-served places in town.

Look for my editorial posts about the West Corridor stations and their TOD potential. This is an opinion-based blog and the market may or may not react as I envision, but I offer my observations for you to consider.

Source: http://blacklabelre.wordpress.com/

Denver Business Journal’s 2012 40 under 40 honorees

More than 300 individuals vied for the Denver Business Journal’s 2012 Forty under 40 honors.

That’s an increase of more than 100 over last year for this 16th annual event.

After being judged on their business leadership, recognition of accomplishments and community involvement, these are the 40 honorees selected this year.

These winners will be honored at an awards luncheon Thursday. The keynote speaker will be Robert A. Katz, chairman of the board and CEO of Vail Resorts Inc.

These 40 rising stars — each under the age of 40 as of Thursday — will be profiled in a special section published in the DBJ’s March 16-22 edition.

There were 471 nominations for 307 individuals for the 2012 awards.

40 under 40 winner – Keo Frazier

By Holly Hatch, Posted March 15, 2012 | 1:00 pm

Entrepreneur Keo Frazier is a local business leader – just named as one of the Denver Business Journal’s top “Forty Under 40” young professionals for 2012. She was one of Out Front Colorado’s Pride cover models and part of OFC’s VIP Program, and with her experience in real estate marketing and a recent expansion to nonprofit marketing, there’s no telling what Frazier will do next.

Keos Marketing Group began in 2008 with a focus on real estate and products and services. Frazier’s new company, the Non Profit Resource, helps philanthropic organizations build brands.

“I am a thought leader and innovation starter in all of my professional circles for profit and nonprofit,” Frazier said. “Building positive relationships is the key ingredient to building and sustaining a good business. I do not believe I would be successful now, or in the future, without continuing to cultivate relationships with community leaders, business owners and the everyday individual.”

The new venture is encouraged by communities – LGBT and beyond – as Frazier and her team commit to helping clients, which often don’t have the same funding as for-profit companies, become more visible.

“Non Profit Resource is unique because we really seek to understand each individual and organization in order to elevate the brands,” Frazier said. “I have always been taught to embrace diversity and overcome adversity in all forms.” A top goal is “to offer solutions at a cost that is realistic for a nonprofit budget.”

Visit Non Profit Resource’s Website.

Join Non Profit Resource’s LinkedIn Group.

Source: http://outfrontcolorado.com/ofcblog/outandabout/marketing-whiz-keo-frazier-launches-new-venture-for-nonprofits/

Vacant storefront displays to showcase artists in Five Points

Hyperform Design Co-Op, Keos Marketing Group to transform Denver neighborhood’s storefronts with architecture and art

Posted: 03/06/2012 06:52:06 AM MST   Updated: 03/06/2012 06:52:06 AM MST   Author: Matthew Rodriguez

The work of local artists and architects will be featured in the coming months in vacant storefronts along Welton Street in the Five Points neighborhood.

Hyperform Design Co-op, with Keos Marketing Group, plan to feature the work of architects beginning next month through the 5 Points Jazz Festival on May 19.

“The idea behind it is to, one, really beautify the neighborhood” said Keo Frazier, a Five Points Business District board member and owner of Keos Marketing Group. “It’s also attractive for people who might eventually lease it or buy it.”

Previous displays of the storefront initiative have been placed at Denver Pavilions and the Colorado Convention Center.

In addition, Colorado Creative Giving T.A.B.L.E. issued a call for entries this week for its 5 Points Storefront Art Movement. According to the website, coloradocreative.org, “artist entries must be rooted in, and depict the culture of Five Points.”

The organization is planning to feature the work of 10 artists, who will each receive a $500 stipend. The work will be on display from the jazz festival through November.

Matthew Rodriguez: 303-954-2409 or mrodriguez@denverpost.com

Source: http://yourhub.denverpost.com/denver/vacant-storefront-displays-showcase-artists-five-points/n2ImtS5atEQ4KuX866jI7H-story

Keos Marketing Group creates and manages your brand for your real estate project, property, product or service.

We offer a unique perspective to your marketing efforts by being your eyes and ears all in our creative fingertips.

How can we help you get noticed?
My dog Spike just needs a dog treat and a chew toy to feel noticed. For your business we can offer much more…

Keos Marketing Group can help you get noticed through a myriad of marketing efforts.

Social media networking strategies that engage your users for repeat use and referrals.

Online media marketing strategies that include all aspects of managing your digital brand (SEM strategy, SEO content, PPC campaigns, linking, banner ads).

Event marketing strategies from grass roots guerrilla tactics to interactive promotional marketing.

Email marketing strategies from creating templates to sending strategic emails.

Other marketing strategies to complement your digital and interactive marketing efforts. This includes outdoor media (wraps, street banners and billboards), broadcast commercials (radio and television), custom QR Code use, print advertisements and more.

Contact to get noticed right away.

KeosMarketing.com
info@keosmarketing.com
877-536-7552

The search engine ranking algorithm has a host of factors from the domain, server, architecture, pages, links, code and content.  But it is important to note that there are some top factors that you can influence one of which is content. Content of your website has an impact and influence on how your website is indexed by search engines. Poor content leads to a poor rank on search engines, poor quality score in pay per click campaigns, and poor experience for the user.

Death of Meta Data…Not

Many website developers have mentioned that meta data—keywords and descriptions—is dead. It is true that content is king but meta is still queen. Instead of thinking that meta is useless, utilize it to your advantage for images, video and achieving that extra mileage on your website for search engine purposes.

Link, Link, Link

Reciprocal linking has been relevant and will always be relevant to search engine ranking. Linking shows the relevance of your website internally and externally. So when you think of linking you must remember all link factors and implement inbound links, outbound links, backlinks and internal cross links on your website.

Social Networking

Social networking has graduated past simple networking on Facebook. As users engage and live their lives online there is more opportunity to reach them via this online world. Instead of simply thinking of social networking as separate from your website combine it with your website so your users engage with you, your product and in their life. Google+ has the formula and all else will follow.

Penalties

There are some tricks of the search engine ranking trade that just do not fly. Cliff notes never really allowed you to ace the test and neither will taking short cuts with your website. In fact, shortcuts will get you penalties and negative marks that will hurt your ranking. These negative marks are not as easy to erase as it is to obtain them. So, stick to the rules and your website will do fine.

Remember that the past and the future of search engine marketing will always collide. From Content to PageRank to Social Signals it is imperative to monitor your site, engage your users with rich and relevant content and make improvements often.

Below are a few other search engine ranking articles that are useful.

Robots.txt versus Meta Robots

Additional Factors Influencing PageRank

Social Media & SEO Tactics Business will Adopt in 2012

During all of this our principal, Keo Frazier, has been missing in action (MIA). Where has she been? She has been instrumental in elevating the brand of Metropolitan State College of Denver (Metro State) by creating key messages and guiding creative materials as their interim Senior Director of Marketing. You will see these efforts in the Denver metro area marketplace from outdoor media (billboards and street banners), RTD Light Rail wraps, print media (Denver Broncos Yearbook, Denver Business Journal, Colorado Biz Magazine, 5280, Westword and the Chronicle for Higher Education), online media from the upgrade of the website (mscd.edu) to social media networking to online banner ads, and broadcast media (television CBS4, 9News KUSA, Rocky Mountain PBS, Univision and radio KCEC 96.5 FM). Now that is a mouthful and a lot of work in 9 short months.

Marketing landing pages for Metro State—we educate Colorado campaign.

Educating Colorado
Fueling Colorado’s Economy
Metro State Faculty Success

As our talented principal’s role continues to morph and expand beyond the virtual brick and mortar of Keos Marketing Group we will continue to share all of our successes. We will bring new knowledge in the world of integrative digital marketing where traditional media infuses with online media to create an interactive marketplace. So, in 2012, visit often and share the information with your networks.

Find us on Facebook, Twitter and our Home page.

Download our industries.

The storefront initiative began as a vision by Hyperform Design Co-op to fill the vacant window spaces of downtown Denver with activity, liveliness and beauty while educating and inspiring the community. With this vision, Hyperform Design Co-op involved Keos Marketing Group to actualize the vision by creating and executing a window installation plan for the storefront initiative.

The vision began with the first installation titled Architecture of the Americas. Keos Marketing Group with Hyperform Design Co-op and the Denver Theatre District implemented the Architecture of the Americas project inspired by the Biennial of the Americas. This project was implemented during the time of the Biennial and thus the source of the inspiration and the theme of the visual display. This project is on display at the Convention Center on the corner of 14^th and Champa Street. The artwork layout was designed by Crystal Hatch and the project management and vision of the execution was led by Keo Frazier, both part of the team of Keos Marketing Group. The Denver Theatre District printed the display and Hyperform Design Co-op installed the artwork to see a vision completed.

Architecture of the Americas on display at the Convention Center (Corner of 14^th and Champa)

Modern Architecture on display at the Denver Pavilions (Unit 124)

The vision continued with the second installation titled Modern Architecture. This theme was inspired by April’s Architecture Month and the annual Doors Open Denver program. Again the project was led by Keos Marketing Group with the print and installation implemented by the Pavilions and Hyperform Co-op carrying the torch of the vision. The second initiative brought in more partnerships to collaborate and move it forward. Additional partners include the American Institute of Architects Denver, the Downtown Denver Partnership and Doors Open Denver.

The purpose and benefits of this initiative include 1) maintaining the vision of “The City Beautiful”; 2) creating an attractiveness to vacant storefronts that draw attention for potential leasers or buyers; 3) providing a medium that educates and inspires individuals in our community by our community. You can view the current designs at the Pavilions and at the Colorado Convention Center in downtown Denver. Enjoy and be inspired!

The current and past partners of the storefront initiative include AIA Denver, Hyperform Design Co-op, Keos Marketing Group, the Denver Theatre District, Doors Open Denver, the Downtown Denver Partnership and the Pavilions. Each partner brings their expertise to the vision of the storefront initiative and is an integral part in executing the window installation plan. The role of current and potential partners is outlined below.

AIA Denver: Funding and board submission request via member architects

Hyperform Design Co-op: Design execution via member architects and window install of the artwork

Keos Marketing Group: Project management and design management (Designer: Crystal Hatch)

Denver Theatre District: Space and Print resource (Printer: Sign Language)

Doors Open Denver: Collaboration with and use of the theme “Modern Architecture”

Downtown Denver Partnership: General information resource

Pavilions: Space and Print resource

Architects: Images for window design layout

Acquilano Leslie Inc, Design for Coexistence LLC, Eric Watson, Evan Siegel, Geoff Grummon, GMH By Design, Hyperform Design Co-op Inc, HDR Inc, Kenyon Anderson, Merrick & Company, SHP Leading Design, Steven Bass, Zev O’Brien-Gould

Partners and Contributors of the artwork

For more information or to participate in future displays email info@keosmarketing.com.

Download Storefront Initiative Flier

1.       2011 Online Marketing: Did you plan and prepare?

2.       How did Google, Yahoo!, and Microsoft Stacked Up in 2010?

3.       Will Google Be Your Next Phone Carrier?

4.       Is 2011 the Year for Google’s Smartphone?

5.       2010: The Year Facebook Dethroned Google as King of the Web

6.       FlickSquare

7.       Google Changes Algorithm

8.       Google Buzz Named “Biggest Flop”

9.       Quick Summary: How to Customize the New Facebook Profile

10.    Email Subject Lines: 5 Seconds, 50 Characters, 6 Tips

11.    2010 Best Infographics

12.    The Integration of SEO, Social Media, the Mobile Web, Ecommerce and Our Lives

13.    2010: An Epic Year for SEO

14.    5 Link Building Predictions for 2011

15.    Guest Blogging for High-Performance Links

16.    Social Media Link Building

17.    Google Cheatsheets

18.    Interesting Google Stats from 2010

19.    DUH! 81 Percent of Gen Yers Use Facebook

20.    Cities Use Social Media to Reverse Economic Downturn

21.    An Emerging International SEO Market

22.    Google Voice Search Adds Personalized Recognition

23.    Blogging is on the Decline

24.    Bit.Ly Bundles Links

25.    Five New Adwords Tools that Can Help You Move the Needle

26.    2010 Most Retweeted Tweets

27.    2010 Top Twitter Trends

28.    2010 Facebook Memology

29.    The Facebook Social Graph

30.    World Map of Social Networks

31.    2010 YouTube Social Network List

32.    Google Reflects on Its Contributions to Computer Science Education

33.    Video on How to Use Twitter’s Advance Search

34.    Social Media is About More than Just Marketing

35.    2010 Email Marketing Best Practices

36.    Differences between Google and its Local Competitors

37.    Google Goes Local

38.    WordPress Blog and Self-Branding – Your Digital Business Card

39.    PostPost, Flipboard or RSS?

40.    For Google Adwords Users – Ad Extensions

41.    How to get Around the Forbidden Duplicate Content?

42.    Will Social Media Replace Your Website?

43.    Even Burberry is Interacting and Engaging Online

44.    Groupon Denies Google

45.    So, Google Launches Groupon Competitor

46.    2011 Affiliate Marketing Predictions by Clickbooth

47.    Online Community Killers to Avoid

48.    When a $17 Product is Worth $16 per Click

49.    Excel Tools for SEO

50.    What is Google Instant Preview?

877-KEOS-LLC

Info@KeosMarketing.com

Keos Marketing Group is committed to not only delivering aesthetic marketing creations but also creating dynamic marketing strategies that perform for your business. — Contact Keos Marketing Group

How does Keos Marketing Group do SEO? For Forest City Stapleton Keos Marketing Group increased the website traffic by 3,000 new visitors in the first month of search engine optimization. During the course of SEO in 2010 the website traffic of first time visitors continued to increase exponentially. Keos Marketing Group focuses on marketing strategies that perform. Read more success stories.

How does Keos Marketing Group do social networking? For Metropolitan State College of Denver Keos Marketing Group conducted a social media marketing analysis and devised a strategic plan for social media execution utilizing vendors such as Facebook, Flickr, LinkedIn, Myspace, Twitter and YouTube. Keos Marketing Group offers expertise in marketing strategy and process and thus in the first month of implementation grew the social media marketing following by 72 percent.

How does Keos Marketing Group get you clicks? For FantasyPro.net Keos Marketing Group launched a search engine marketing (Pay Per Click) campaign and provided simple search engine optimization recommendations to generate website leads. After the launch of a PPC campaign the website consistently received 15 to 20 new leads per week and a 200 percent increase in website visits.

How does Keos Marketing Group do design? Keos Marketing Group partnered with Hyper Form Co-Op, Denver Theatre District and the Biennial of the Americas to create and display artwork in the vacant windows of Downtown Denver. The artwork was inspired by the Biennial of the Americas to educate and inspire. The artwork is called Architecture of the Americas. You can view the window installation when you walk down 14^th Street at the corner of Champa Street. Here is a sneak peak at what you will see.

What is our commitment to you? Congratulate us on our successes by the first day of Spring, 3/20/2011, and receive a 45-minute complimentary service to begin building your own successes. Choose one of these services for your free session: website analysis, search engine optimization review, social media basic training, email marketing tactics or marketing plan analysis.

Build. Market. Perform. Blog

Sincerely,

Keo Frazier, Principal
Alumna of Cornell University, Leadership Denver and Legacy Denver