TOD Going Wild Wild West

Posted on May 7, 2012 by

Black Label Real Estate | Your Urban Insider
by Chris Coble, Developer

Chris Coble | Black Label Real EstateI had the distinct pleasure of being a part of RTD during the T-REX years and before FasTracks came online.  RTD was a different agency back then, an agency struggling through TOD (for those that don’t know TOD stands for Transit Oriented Development).  We worked terribly hard to expand the recognition of TOD in the Denver metro area both with the private sector and public sector.  I had some wonderful opportunities to meet and talk to nearly every municipal jurisdiction within the District and learn about their excitement (or in some cases – lack thereof) for TOD and what it meant for their area.  I also had a unique opportunity to meet many of the more experienced and capable development companies in town and explore what TOD meant to them.  Finally, I had the amazing chance to walk every planned station in FasTracks (meaning I drove to each planned station area and got out and walked around), not too many people have been able to do this from a TOD perspective.  Combined with my TOD consultant work both inside and outside the state of Colorado, I consequently have developed somewhat of a unique perspective about TOD feasibility.  I continue to enjoy assisting clients in this regard.

WEST CORRIDOR

West Corridor Map

RTD’s highly anticipated West Corridor will introduce rail service to West Denver, Lakewood and Jefferson County.  The corridor opens opportunity for employees to access downtown and the Denver Tech Center much easier.  It is a critical element of the future of movement fluidity between jobs and homes for the metro area.  In addition, the corridor is anticipated to bring private investment to parts of the metro area that in many ways have not shared in the economic upside of currently rail-served places in town.

Look for my editorial posts about the West Corridor stations and their TOD potential. This is an opinion-based blog and the market may or may not react as I envision, but I offer my observations for you to consider.

Source: http://blacklabelre.wordpress.com/

Posted in All, Development, Real Estate, Real Estate Development, Housing, Downtown Denver, Transit Oriented Development (TOD), Chris Coble | Tagged , , , , , , , , | Leave a comment

Denver Business Journal: 2012 40 under 40, Owner of Keos Marketing LLC recognized

Posted on March 19, 2012 by

40 under 40 for 2012

Denver Business Journal’s 2012 40 under 40 honorees

More than 300 individuals vied for the Denver Business Journal’s 2012 Forty under 40 honors.

That’s an increase of more than 100 over last year for this 16th annual event.

After being judged on their business leadership, recognition of accomplishments and community involvement, these are the 40 honorees selected this year.

These winners will be honored at an awards luncheon Thursday. The keynote speaker will be Robert A. Katz, chairman of the board and CEO of Vail Resorts Inc.

These 40 rising stars — each under the age of 40 as of Thursday — will be profiled in a special section published in the DBJ’s March 16-22 edition.

There were 471 nominations for 307 individuals for the 2012 awards.

40 under 40 winner – Keo Frazier

Premium content from Denver Business Journal by Ben Macaluso

Date: Friday, March 16, 2012, 4:00am MDT – Last Modified: Friday, March 16, 2012, 3:05pm MDT

Keo Frazier
Title: President
Company: Keos Marketing LLC: DBA Keos Marketing Group and Non Profit Resource
Age: 33

Keo Frazier studied psychology at Cornell University, with the goal of becoming a child therapist.

But after starting out in the field, she realized she “didn’t have stomach for child therapy,” she said.

Still, her education played a large role in Frazier starting Keos Marketing Group in 2008. The company first focused mostly on marketing for real estate businesses. It since has begun marketing to other fields, such as holistic health, fantasy football and higher education. The company also added services in digital media, online marketing and interactive marketing tactics.

Frazier said her psychology and social sciences background relates to marketing because of the dynamics of influencing behavior of buyers and the way they think about things.

“The advice I would give to someone who is starting their own company is have a plan, but don’t be afraid to veer from that plan,” Frazier said. “Success does not mean the path is completely straight. The most challenging thing about being an entrepreneur is having the vision and executing the business plan without getting bogged down in details of day-to-day operations.”

Regarding community involvement, Frazier said she is most passionate about her time spent with the Kempe Foundation in Aurora, because the center allows her to stay connected to children without being “in the trenches of the psychology field.”

Source: http://www.bizjournals.com/denver/print-edition/2012/03/16/40-under-40-winner—keo-frazier.html

Posted in 40 Under 40, All, Denver Business Journal | Leave a comment

Outfront Colorado Article: Non Profit Resource

Posted on March 19, 2012 by

Marketing whiz Keo Frazier launches new venture for nonprofits

By , Posted March 15, 2012 | 1:00 pm

Entrepreneur Keo Frazier is a local business leader – just named as one of the Denver Business Journal’s top “Forty Under 40” young professionals for 2012. She was one of Out Front Colorado’s Pride cover models and part of OFC’s VIP Program, and with her experience in real estate marketing and a recent expansion to nonprofit marketing, there’s no telling what Frazier will do next.

Keos Marketing Group began in 2008 with a focus on real estate and products and services. Frazier’s new company, the Non Profit Resource, helps philanthropic organizations build brands.

“I am a thought leader and innovation starter in all of my professional circles for profit and nonprofit,” Frazier said. “Building positive relationships is the key ingredient to building and sustaining a good business. I do not believe I would be successful now, or in the future, without continuing to cultivate relationships with community leaders, business owners and the everyday individual.”

The new venture is encouraged by communities – LGBT and beyond – as Frazier and her team commit to helping clients, which often don’t have the same funding as for-profit companies, become more visible.

“Non Profit Resource is unique because we really seek to understand each individual and organization in order to elevate the brands,” Frazier said. “I have always been taught to embrace diversity and overcome adversity in all forms.” A top goal is “to offer solutions at a cost that is realistic for a nonprofit budget.”

Visit Non Profit Resource’s Website.

Join Non Profit Resource’s LinkedIn Group.

Source: http://outfrontcolorado.com/ofcblog/outandabout/marketing-whiz-keo-frazier-launches-new-venture-for-nonprofits/

Posted in Colorado Marketing, Denver Marketing, Email Marketing, Event Marketing, Internet Marketing, Marketing, Nonprofits, search engine marketing, Social Networking | Leave a comment

DenverPost.com YourHub Article: Storefront Initiative 2012

Posted on March 19, 2012 by

Vacant storefront displays to showcase artists in Five Points

Hyperform Design Co-Op, Keos Marketing Group to transform Denver neighborhood’s storefronts with architecture and art

Posted: 03/06/2012 06:52:06 AM MST   Updated: 03/06/2012 06:52:06 AM MST   Author: Matthew Rodriguez

The work of local artists and architects will be featured in the coming months in vacant storefronts along Welton Street in the Five Points neighborhood.

Hyperform Design Co-op, with Keos Marketing Group, plan to feature the work of architects beginning next month through the 5 Points Jazz Festival on May 19.

“The idea behind it is to, one, really beautify the neighborhood” said Keo Frazier, a Five Points Business District board member and owner of Keos Marketing Group. “It’s also attractive for people who might eventually lease it or buy it.”

Previous displays of the storefront initiative have been placed at Denver Pavilions and the Colorado Convention Center.

In addition, Colorado Creative Giving T.A.B.L.E. issued a call for entries this week for its 5 Points Storefront Art Movement. According to the website, coloradocreative.org, “artist entries must be rooted in, and depict the culture of Five Points.”

The organization is planning to feature the work of 10 artists, who will each receive a $500 stipend. The work will be on display from the jazz festival through November.

Matthew Rodriguez: 303-954-2409 or mrodriguez@denverpost.com

Source: http://yourhub.denverpost.com/denver/vacant-storefront-displays-showcase-artists-five-points/n2ImtS5atEQ4KuX866jI7H-story

Posted in All, Real Estate, Storefront Initiative | Leave a comment

Having trouble getting noticed?

Posted on February 28, 2012 by

HAVING TROUBLE GETTING NOTICED?

Keos Marketing Group creates and manages your brand for your real estate project, property, product or service.

We offer a unique perspective to your marketing efforts by being your eyes and ears all in our creative fingertips.

How can we help you get noticed?
My dog Spike just needs a dog treat and a chew toy to feel noticed. For your business we can offer much more…

Keos Marketing Group can help you get noticed through a myriad of marketing efforts.

Social media networking strategies that engage your users for repeat use and referrals.

Online media marketing strategies that include all aspects of managing your digital brand (SEM strategy, SEO content, PPC campaigns, linking, banner ads).

Event marketing strategies from grass roots guerrilla tactics to interactive promotional marketing.

Email marketing strategies from creating templates to sending strategic emails.

Other marketing strategies to complement your digital and interactive marketing efforts. This includes outdoor media (wraps, street banners and billboards), broadcast commercials (radio and television), custom QR Code use, print advertisements and more.

Contact to get noticed right away.

KeosMarketing.com
info@keosmarketing.com
877-536-7552

Posted in All, Digital Brand Management, Email Marketing, Event Marketing, Internet Marketing, Marketing, search engine marketing, Social Media Marketing | Leave a comment

Search Engine Marketing 101 (from 2007 to 2012)

Posted on January 27, 2012 by

Content is King

The search engine ranking algorithm has a host of factors from the domain, server, architecture, pages, links, code and content.  But it is important to note that there are some top factors that you can influence one of which is content. Content of your website has an impact and influence on how your website is indexed by search engines. Poor content leads to a poor rank on search engines, poor quality score in pay per click campaigns, and poor experience for the user.

Death of Meta Data…Not

Many website developers have mentioned that meta data—keywords and descriptions—is dead. It is true that content is king but meta is still queen. Instead of thinking that meta is useless, utilize it to your advantage for images, video and achieving that extra mileage on your website for search engine purposes.

Link, Link, Link

Reciprocal linking has been relevant and will always be relevant to search engine ranking. Linking shows the relevance of your website internally and externally. So when you think of linking you must remember all link factors and implement inbound links, outbound links, backlinks and internal cross links on your website.

Social Networking

Social networking has graduated past simple networking on Facebook. As users engage and live their lives online there is more opportunity to reach them via this online world. Instead of simply thinking of social networking as separate from your website combine it with your website so your users engage with you, your product and in their life. Google+ has the formula and all else will follow.

Penalties

There are some tricks of the search engine ranking trade that just do not fly. Cliff notes never really allowed you to ace the test and neither will taking short cuts with your website. In fact, shortcuts will get you penalties and negative marks that will hurt your ranking. These negative marks are not as easy to erase as it is to obtain them. So, stick to the rules and your website will do fine.

 

Remember that the past and the future of search engine marketing will always collide. From Content to PageRank to Social Signals it is imperative to monitor your site, engage your users with rich and relevant content and make improvements often.

 

Below are a few other search engine ranking articles that are useful.

Robots.txt versus Meta Robots

Additional Factors Influencing PageRank

Social Media & SEO Tactics Business will Adopt in 2012

Posted in All, search engine marketing, Search Engines: Optimization (SEO), Search Engines: Pay Per Click (PPC), Social Media Marketing, Social Networking | Leave a comment

Where in the world was Keos Marketing Group?

Posted on November 17, 2011 by

2011 was a banner year for Keos Marketing Group. We have continued to sustain clients such as Forest City Stapleton and aid them with not only optimizing their website but integrating keywords into other marketing tactics such as social media posts and blogging for increased search engine ranking. We have obtained new clients such as Xpedx and assisted them with a strategic a keyword list for pay-per-click promotional campaigns. We have assisted non-profits such as the Five Points Business District to elevate its brand. And we have had a blast with all of it!

During all of this our principal, Keo Frazier, has been missing in action (MIA). Where has she been? She has been instrumental in elevating the brand of Metropolitan State College of Denver (Metro State) by creating key messages and guiding creative materials as their interim Senior Director of Marketing. You will see these efforts in the Denver metro area marketplace from outdoor media (billboards and street banners), RTD Light Rail wraps, print media (Denver Broncos Yearbook, Denver Business Journal, Colorado Biz Magazine, 5280, Westword and the Chronicle for Higher Education), online media from the upgrade of the website (mscd.edu) to social media networking to online banner ads, and broadcast media (television CBS4, 9News KUSA, Rocky Mountain PBS, Univision and radio KCEC 96.5 FM). Now that is a mouthful and a lot of work in 9 short months.

Marketing landing pages for Metro State—we educate Colorado campaign.

Educating Colorado
Fueling Colorado’s Economy
Metro State Faculty Success

As our talented principal’s role continues to morph and expand beyond the virtual brick and mortar of Keos Marketing Group we will continue to share all of our successes. We will bring new knowledge in the world of integrative digital marketing where traditional media infuses with online media to create an interactive marketplace. So, in 2012, visit often and share the information with your networks.

Find us on Facebook, Twitter and our Home page.

Download our industries.

Posted in Colorado Marketing, Denver Marketing | Leave a comment