Search Engine Marketing 101 (from 2007 to 2012)

Posted on January 27, 2012 by keofrazier

Content is King

The search engine ranking algorithm has a host of factors from the domain, server, architecture, pages, links, code and content.  But it is important to note that there are some top factors that you can influence one of which is content. Content of your website has an impact and influence on how your website is indexed by search engines. Poor content leads to a poor rank on search engines, poor quality score in pay per click campaigns, and poor experience for the user.

Death of Meta Data…Not

Many website developers have mentioned that meta data—keywords and descriptions—is dead. It is true that content is king but meta is still queen. Instead of thinking that meta is useless, utilize it to your advantage for images, video and achieving that extra mileage on your website for search engine purposes.

Link, Link, Link

Reciprocal linking has been relevant and will always be relevant to search engine ranking. Linking shows the relevance of your website internally and externally. So when you think of linking you must remember all link factors and implement inbound links, outbound links, backlinks and internal cross links on your website.

Social Networking

Social networking has graduated past simple networking on Facebook. As users engage and live their lives online there is more opportunity to reach them via this online world. Instead of simply thinking of social networking as separate from your website combine it with your website so your users engage with you, your product and in their life. Google+ has the formula and all else will follow.

Penalties

There are some tricks of the search engine ranking trade that just do not fly. Cliff notes never really allowed you to ace the test and neither will taking short cuts with your website. In fact, shortcuts will get you penalties and negative marks that will hurt your ranking. These negative marks are not as easy to erase as it is to obtain them. So, stick to the rules and your website will do fine.

 

Remember that the past and the future of search engine marketing will always collide. From Content to PageRank to Social Signals it is imperative to monitor your site, engage your users with rich and relevant content and make improvements often.

 

Below are a few other search engine ranking articles that are useful.

Robots.txt versus Meta Robots

Additional Factors Influencing PageRank

Social Media & SEO Tactics Business will Adopt in 2012

Filed under: All, Search Engines: Optimization (SEO), Search Engines: Pay Per Click (PPC), Social Media Marketing, Social Networking, search engine marketing | Leave a Comment »

Where in the world was Keos Marketing Group?

Posted on November 17, 2011 by keofrazier

2011 was a banner year for Keos Marketing Group. We have continued to sustain clients such as Forest City Stapleton and aid them with not only optimizing their website but integrating keywords into other marketing tactics such as social media posts and blogging for increased search engine ranking. We have obtained new clients such as Xpedx and assisted them with a strategic a keyword list for pay-per-click promotional campaigns. We have assisted non-profits such as the Five Points Business District to elevate its brand. And we have had a blast with all of it!

During all of this our principal, Keo Frazier, has been missing in action (MIA). Where has she been? She has been instrumental in elevating the brand of Metropolitan State College of Denver (Metro State) by creating key messages and guiding creative materials as their interim Senior Director of Marketing. You will see these efforts in the Denver metro area marketplace from outdoor media (billboards and street banners), RTD Light Rail wraps, print media (Denver Broncos Yearbook, Denver Business Journal, Colorado Biz Magazine, 5280, Westword and the Chronicle for Higher Education), online media from the upgrade of the website (mscd.edu) to social media networking to online banner ads, and broadcast media (television CBS4, 9News KUSA, Rocky Mountain PBS, Univision and radio KCEC 96.5 FM). Now that is a mouthful and a lot of work in 9 short months.

Marketing landing pages for Metro State—we educate Colorado campaign.

Educating Colorado
Fueling Colorado’s Economy
Metro State Faculty Success

As our talented principal’s role continues to morph and expand beyond the virtual brick and mortar of Keos Marketing Group we will continue to share all of our successes. We will bring new knowledge in the world of integrative digital marketing where traditional media infuses with online media to create an interactive marketplace. So, in 2012, visit often and share the information with your networks.

Find us on Facebook, Twitter and our Home page.

Download our industries.

Filed under: Colorado Marketing, Denver Marketing | Leave a Comment »

Storefront Initiative: Downtown Denver

Posted on April 20, 2011 by keofrazier

“Denver the beautiful, blest be her name. Hearts of her subjects with pride are aflame. Crowned with bright glory that never can wane. Denver the Queen of the Mountain and Plain” – Denver Municipal Facts, 1910

The storefront initiative began as a vision by Hyperform Design Co-op to fill the vacant window spaces of downtown Denver with activity, liveliness and beauty while educating and inspiring the community. With this vision, Hyperform Design Co-op involved Keos Marketing Group to actualize the vision by creating and executing a window installation plan for the storefront initiative.

The vision began with the first installation titled Architecture of the Americas. Keos Marketing Group with Hyperform Design Co-op and the Denver Theatre District implemented the Architecture of the Americas project inspired by the Biennial of the Americas. This project was implemented during the time of the Biennial and thus the source of the inspiration and the theme of the visual display. This project is on display at the Convention Center on the corner of 14th and Champa Street. The artwork layout was designed by Crystal Hatch and the project management and vision of the execution was led by Keo Frazier, both part of the team of Keos Marketing Group. The Denver Theatre District printed the display and Hyperform Design Co-op installed the artwork to see a vision completed.

Architecture of the Americas on display at the Convention Center (Corner of 14th and Champa)

 

Modern Architecture on display at the Denver Pavilions (Unit 124)

 

The vision continued with the second installation titled Modern Architecture. This theme was inspired by April’s Architecture Month and the annual Doors Open Denver program. Again the project was led by Keos Marketing Group with the print and installation implemented by the Pavilions and Hyperform Co-op carrying the torch of the vision. The second initiative brought in more partnerships to collaborate and move it forward. Additional partners include the American Institute of Architects Denver, the Downtown Denver Partnership and Doors Open Denver.

The purpose and benefits of this initiative include 1) maintaining the vision of “The City Beautiful”; 2) creating an attractiveness to vacant storefronts that draw attention for potential leasers or buyers; 3) providing a medium that educates and inspires individuals in our community by our community. You can view the current designs at the Pavilions and at the Colorado Convention Center in downtown Denver. Enjoy and be inspired!

The current and past partners of the storefront initiative include AIA Denver, Hyperform Design Co-op, Keos Marketing Group, the Denver Theatre District, Doors Open Denver, the Downtown Denver Partnership and the Pavilions. Each partner brings their expertise to the vision of the storefront initiative and is an integral part in executing the window installation plan. The role of current and potential partners is outlined below.

AIA Denver: Funding and board submission request via member architects

Hyperform Design Co-op: Design execution via member architects and window install of the artwork

Keos Marketing Group: Project management and design management (Designer: Crystal Hatch)

Denver Theatre District: Space and Print resource (Printer: Sign Language)

Doors Open Denver: Collaboration with and use of the theme “Modern Architecture”

Downtown Denver Partnership: General information resource

Pavilions: Space and Print resource

Architects: Images for window design layout

Acquilano Leslie Inc, Design for Coexistence LLC, Eric Watson, Evan Siegel, Geoff Grummon, GMH By Design, Hyperform Design Co-op Inc, HDR Inc, Kenyon Anderson, Merrick & Company, SHP Leading Design, Steven Bass, Zev O’Brien-Gould

Partners and Contributors of the artwork


For more information or to participate in future displays email info@keosmarketing.com.

Download Storefront Initiative Flier

Filed under: All, Colorado Marketing, Denver Marketing, Downtown Denver, Real Estate, Real Estate Development | Leave a Comment »

Keos Marketing Group Top 50 Online Marketing Tools

Posted on March 12, 2011 by keofrazier

When 2010 closed we had high hopes for the first quarter of 2011. Below is a list of articles that inspired us at the end of 2010 for the beginning of 2011. We hope this list is a resource and a source of inspiration for you and your business too!

1.       2011 Online Marketing: Did you plan and prepare?

2.       How did Google, Yahoo!, and Microsoft Stacked Up in 2010?

3.       Will Google Be Your Next Phone Carrier?

4.       Is 2011 the Year for Google’s Smartphone?

5.       2010: The Year Facebook Dethroned Google as King of the Web

6.       FlickSquare

7.       Google Changes Algorithm

8.       Google Buzz Named “Biggest Flop”

9.       Quick Summary: How to Customize the New Facebook Profile

10.    Email Subject Lines: 5 Seconds, 50 Characters, 6 Tips

11.    2010 Best Infographics

12.    The Integration of SEO, Social Media, the Mobile Web, Ecommerce and Our Lives

13.    2010: An Epic Year for SEO

14.    5 Link Building Predictions for 2011

15.    Guest Blogging for High-Performance Links

16.    Social Media Link Building

17.    Google Cheatsheets

18.    Interesting Google Stats from 2010

19.    DUH! 81 Percent of Gen Yers Use Facebook

20.    Cities Use Social Media to Reverse Economic Downturn

21.    An Emerging International SEO Market

22.    Google Voice Search Adds Personalized Recognition

23.    Blogging is on the Decline

24.    Bit.Ly Bundles Links

25.    Five New Adwords Tools that Can Help You Move the Needle

26.    2010 Most Retweeted Tweets

27.    2010 Top Twitter Trends

28.    2010 Facebook Memology

29.    The Facebook Social Graph

30.    World Map of Social Networks

31.    2010 YouTube Social Network List

32.    Google Reflects on Its Contributions to Computer Science Education

33.    Video on How to Use Twitter’s Advance Search

34.    Social Media is About More than Just Marketing

35.    2010 Email Marketing Best Practices

36.    Differences between Google and its Local Competitors

37.    Google Goes Local

38.    WordPress Blog and Self-Branding – Your Digital Business Card

39.    PostPost, Flipboard or RSS?

40.    For Google Adwords Users – Ad Extensions

41.    How to get Around the Forbidden Duplicate Content?

42.    Will Social Media Replace Your Website?

43.    Even Burberry is Interacting and Engaging Online

44.    Groupon Denies Google

45.    So, Google Launches Groupon Competitor

46.    2011 Affiliate Marketing Predictions by Clickbooth

47.    Online Community Killers to Avoid

48.    When a $17 Product is Worth $16 per Click

49.    Excel Tools for SEO

50.    What is Google Instant Preview?

Filed under: All, Bing, Colorado Marketing, Denver Marketing, Email Marketing, Event Marketing, Facebook, Google, Internet Business Strategies, Internet Marketing, Lead Generation, Linkedin, Marketing, search engine marketing, Search Engine Marketing and Election, Search Engines: Optimization (SEO), Search Engines: Pay Per Click (PPC), Social Media Marketing, Social Networking, Twitter, Website Usability, Word of Mouth Marketing, Yahoo! | Leave a Comment »

Solutions To Your Resolutions

Posted on February 11, 2011 by keofrazier

Since we posted this blog in January we had such a huge response that we are posting it again. . . Congratulate us on our successes by the first day of Spring, 3/20/2011, and receive a 45-minute complimentary service to begin building your own successes.

877-KEOS-LLC

Info@KeosMarketing.com

Keos Marketing Group is committed to not only delivering aesthetic marketing creations but also creating dynamic marketing strategies that perform for your business. — Contact Keos Marketing Group

How does Keos Marketing Group do SEO? For Forest City Stapleton Keos Marketing Group increased the website traffic by 3,000 new visitors in the first month of search engine optimization. During the course of SEO in 2010 the website traffic of first time visitors continued to increase exponentially. Keos Marketing Group focuses on marketing strategies that perform. Read more success stories.

How does Keos Marketing Group do social networking? For Metropolitan State College of Denver Keos Marketing Group conducted a social media marketing analysis and devised a strategic plan for social media execution utilizing vendors such as Facebook, Flickr, LinkedIn, Myspace, Twitter and YouTube. Keos Marketing Group offers expertise in marketing strategy and process and thus in the first month of implementation grew the social media marketing following by 72 percent.

How does Keos Marketing Group get you clicks? For FantasyPro.net Keos Marketing Group launched a search engine marketing (Pay Per Click) campaign and provided simple search engine optimization recommendations to generate website leads. After the launch of a PPC campaign the website consistently received 15 to 20 new leads per week and a 200 percent increase in website visits.

How does Keos Marketing Group do design? Keos Marketing Group partnered with Hyper Form Co-Op, Denver Theatre District and the Biennial of the Americas to create and display artwork in the vacant windows of Downtown Denver. The artwork was inspired by the Biennial of the Americas to educate and inspire. The artwork is called Architecture of the Americas. You can view the window installation when you walk down 14th Street at the corner of Champa Street. Here is a sneak peak at what you will see.

What is our commitment to you? Congratulate us on our successes by the first day of Spring, 3/20/2011, and receive a 45-minute complimentary service to begin building your own successes. Choose one of these services for your free session: website analysis, search engine optimization review, social media basic training, email marketing tactics or marketing plan analysis.

Build. Market. Perform. Blog

Sincerely,

Keo Frazier, Principal
Alumna of Cornell University, Leadership Denver and Legacy Denver

Filed under: All, Colorado Marketing, Denver Marketing, Downtown Denver, Email Marketing, Event Marketing, Internet Business Strategies, Internet Marketing, Marketing, search engine marketing, Search Engines: Optimization (SEO), Search Engines: Pay Per Click (PPC), Social Media Marketing, Social Networking, Website Usability, Word of Mouth Marketing | Leave a Comment »

Solutions to your Resolutions

Posted on January 4, 2011 by keofrazier

How does Keos Marketing Group do SEO? For Forest City Stapleton Keos Marketing Group increased the website traffic by 3,000 new visitors in the first month of search engine optimization. During the course of SEO in 2010 the website traffic of first time visitors continued to increase exponentially. Keos Marketing Group focuses on marketing strategies that perform. Read more success stories.

How does Keos Marketing Group do social networking? For Metropolitan State College of Denver Keos Marketing Group conducted a social media marketing analysis and devised a strategic plan for social media execution utilizing vendors such as Facebook, Flickr, LinkedIn, Myspace, Twitter and YouTube. Keos Marketing Group offers expertise in marketing strategy and process and thus in the first month of implementation grew the social media marketing following by 72 percent.

How does Keos Marketing Group get you clicks? For FantasyPro.net Keos Marketing Group launched a search engine marketing (Pay Per Click) campaign and provided simple search engine optimization recommendations to generate website leads. After the launch of a PPC campaign the website consistently received 15 to 20 new leads per week and a 200 percent increase in website visits.

How does Keos Marketing Group do design? Keos Marketing Group partnered with Hyper Form Co-Op, Denver Theatre District and the Biennial of the Americas to create and display artwork in the vacant windows of Downtown Denver. The artwork was inspired by the Biennial of the Americas to educate and inspire. The artwork is called Architecture of the Americas. You can view the window installation when you walk down 14th Street at the corner of Champa Street. Here is a sneak peak at what you will see.

What is our commitment to you? Congratulate us on our successes by January 31st and receive a 45-minute complimentary service to begin building your own successes. Choose one of these services for your free session: website analysis, search engine optimization review, social media basic training, email marketing tactics or marketing plan analysis.

Keos Marketing Group is committed to not only delivering aesthetic marketing creations but also creating dynamic marketing strategies that perform for your business. — Contact Keos Marketing Group

Build. Market. Perform. Blog



Filed under: All, Email Marketing, Event Marketing, Internet Marketing, search engine marketing, Search Engines: Optimization (SEO), Search Engines: Pay Per Click (PPC), Social Media Marketing, Social Networking | Leave a Comment »

Keos Marketing Group on the Internet Business Strategies Radio Show

Posted on October 13, 2010 by keofrazier

On 10/13 at 1pm MT, Keo Frazier, Principal of Keos Marketing Group was a guest on the Internet Business Strategies Show by B. Hopkins.

On this episode of the show Keo discussed online marketing strategies. You can access the show through the Internet at http://www.realcoachingradio.net/content/live-studio. Some of these questions were answered on the show:

1: What is online marketing?

2: What is the difference between search engine marketing and search engine optimization (SEM and SEO)?

3: Is email marketing still effective?

4: What are some important things for website usability?

5: How does one get their website placed in search engine searches?

The show aired here: http://www.realcoachingradio.net/content/live-studio

If you missed the show: Go to Psiphon Consulting to read highlights and listen to the recorded show

http://psiphonconsulting.com/internetbusinessstrategies/2010/11/01/online-marketing-plan-analysis-strategies-internet-business-strategies-show/

Filed under: All, B. Hopkins, Internet Business Strategies, Internet Marketing, Internet Radio, Marketing, Radio Show, Search Engines: Optimization (SEO), Search Engines: Pay Per Click (PPC), Social Media Marketing, Social Networking, Word of Mouth Marketing | Leave a Comment »

Architecture of the Americas

Posted on August 12, 2010 by keofrazier

Keos Marketing Group partnered with Hyper Form Co-Op, Crystal Hatch, Denver Theatre District and the Biennial of the Americas to create and display artwork in the vacant windows of Downtown Denver. The artwork was inspired by the Biennial of the Americas to beautify an empty space. You can view the window installation when you walk down 14th Street at the corner of Champa Street. Here is a sneak peak at what you will see:

Selected images from the gallery:

The Partners on the Architecture of the Americas project

Architecture of the Americas Image 1

Architecture of the Americas Image 2

Architecture of the Americas Image 3

Architecture of the Americas Image 4

Architecture of the Americas Image 5

Architecture of the Americas Image 6

Architecture of the Americas Image 7

Architecture of the Americas Image 8

Architecture of the Americas Image 9

Filed under: All, Colorado Marketing, Denver Marketing, Downtown Denver | 2 Comments »

How much money are your networking contacts worth to you?

Posted on April 26, 2010 by keofrazier

Marketing your business is the one thing that you must continue to do regardless of the economy. Here is an exercise for you to think about how you can market your company through resources you already have and use.

1. How much is a business lead worth in a dollar amount to you?

2. How many contacts do you have through all of your modes of networking and communication?

Mobile Phone                       #,###

Computer Email                 #,###

Facebook                              #,###

LinkedIn                               #,###

Business Cards                   #,###

Other                                      #,###                      What is your other mode of networking?  ____________

3. How much is your list worth in a dollar amount? $ ___________ . ____

4. How many times a month do you communicate with your contacts (general communication about your business)?

5. If you have a website for your business, what do you want it to do for you? Is your website accomplishing your goals?

After completing this exercise ask yourself how you can reconnect with all of your networks through social media networking, email marketing, and through your website. Are you doing enough? Are you capitalizing on your current contacts and your current resources?

Remember that you can use internet marketing to consistently reach out to your current networks. This exercise is designed to remind you about the cost-effective marketing means that are found through marketing your business on the internet.

Filed under: All, Colorado Marketing, Denver Marketing, Email Marketing, Event Marketing, Internet Marketing, Lead Generation, Marketing, search engine marketing, Social Media Marketing, Social Networking, Word of Mouth Marketing | Leave a Comment »

Dear Google: If you love somebody, let them go. If they return, they were always yours. If they don’t, they never were.

Posted on January 6, 2010 by keofrazier

Keos BIG Internet Marketing List of interesting facets (articles, tips, tools, acquisitions, and news) in internet marketing in the last quarter of 2009:

 The below list includes some interesting things that occurred in the internet marketing world in the last quarter of 2009. This list includes the monumental day when Facebook beat Google in visits and the Oxford award winning new word “unfriend”. It also includes the decoding of the Google algorithm and the new Google tool to add your own real estate building renderings to Google Earth. The list stops at twenty, but feel free to add your own interesting facet for inclusion in our blog community.  Have fun!

 Source: Search Engine Journal Articles October 2009 – December 2009

  1. Facebook beats Google on Christmas Eve and Christmas Day for the most visits.
  2. A compiled list of ad networks, which are alternatives to Google’s Adsense: 30+ Self-Serve Ad Networks & AdSense Alternatives for 2010
  3. Google Chrome (4.63% market share) is the number three web browser, taking Apple Safari’s spot.
  4. How to access Google Advanced Operators: Tools and Resources to Learn Google Advanced Operators
  5. Since users are getting smarter, search engines must get smarter. And of course, Google is leading the metamorphosis in 2010 with an algorithm update.
  6. If you use your social media as merely a sales and marketing tool, you will lose friends, fans, and followers quickly. It is important to create a conversation, be personal, and engage your audience.  
  7. Google’s acquisition of Admob.
  8. The list of 120 factors that are included in the Google Algorithm. The word on the street is that there are 200, so we are missing 80 factors here.
    1. Domain = 12 factors
    2. Server-side = 2 factors
    3. Architecture = 7 factors
    4. Content = 10 factors
    5. Internal Cross Linking = 5 factors
    6. Website = 6 factors
    7. Page-specific = 9 factors
    8. Keyword usage and prominence = 11 factors
    9. Outbound links = 7 factors
    10. Backlink profile = 20 factors
    11. Each separate backlink = 6 factors
    12. Visitor profile and behavior = 6 factors
    13. Penalties = 10 factors
    14. Other = 6 factors
    15. Missing = 80 factors
  9. Bing comes on the scene of search engines and surprises everyone when they increased their market share faster than both Yahoo! and Google in November.
  10. Wordstream launches free keyword research tools.
    1. The Free Keyword Niche Finder
    2. The Free Keyword Grouper
  11. URL shorteners for social media micro-blogging: bit.ly, tinyurl, goo.gl
  12. Search engines become real-time with integrations and partnerships with social media websites such as Twitter. Yahoo!, Bing, and Google all jump on at the same time!
  13. mobileOK Basic standard – check how your website works on a mobile phone.
  14. Oxford University Press announced the word of the year for 2009 (awarded for currency and potential longevity)–UNFRIEND (verb): to remove someone as a ‘friend’ on a social networking site such as Facebook.
  15. If you love data, you will love this! The Advanced SEO Toolkit from Search Engine Journal — SEJ Tools: The Advanced SEO Toolkit
  16. If you love somebody, let them go. If they return, they were always yours. If they don’t, they never were. This saying applies to the Google Data Liberation Front. Their Mission is that, “Users should be able to control the data they store in any of Google’s products. Our team’s goal is to make it easier to move data in and out.” Hence, Google gives you access to all of your data so that you can pack it up and take it with you if you choose to leave Google and its products.
  17. If you are struggling to find more text links to buy, here are over 100 tips to get the cobwebs out of your brain. 101 Advanced Tips For The Next Time You Buy Text Link Ads
  18. Google Voice – Nothing more needs to be said here!
  19. For the real estate builder and architect Google launches the 3D Building Maker tool. YES! You get to add your own renderings to Google Earth.
  20. Google offers a website translation tool. Now you can translate your entire website into fifty-one different languages.

Other links that you might find useful, because we did!

5 Reasons to Learn Social Media

Unofficial Google Advanced Search

Twitter Success: You Gotta Show Up

5 Google Wave Search Tips for Research, Trends & Tracking

Filed under: All, Bing, Google, Internet Marketing, search engine marketing, Social Media Marketing, Social Networking, Word of Mouth Marketing, Yahoo! | Tagged: , , , , , , , , | 1 Comment »

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